Rad, A Parisian Hipster Fashion Portal, Gets $3.3M Led By Index To Go International


Because fashion never goes out of style, fashion portals continue to bring in the money not just from consumers looking for the next big thing — be it style or bargain, and ideally both — but also investors keen to ride the wave. The latest example is Rad, a Paris-based startup that focuses on hipster clothes and accessories and likens itself to the online equivalent of Urban Outfitters. Today, Rad is announcing €2.5 million ($3.3 million) in funding. Rad is just under one year old, but on its own steam and through viral marketing it’s already picked up 1 million users. This round of money, €2 million of it from Index Ventures, is the first Rad has raised and it will use the backing to expand its business internationally. That will be first to the UK and Germany, and co-founder and CMO David Smadja tells us that the aim…

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